Over time the Army.mil front page had been overwhelmed with added widgets and lacked a clear hierarchy in its organization. There was far too much visual noise and as Creative Director I had the opportunity to bring some much-needed updates to the primary Army.mil user experience.
What I Did
Through collaboration with our metrics analyst and content producers, I was able to prioritize what was important to our users. Experience with our client clarified our communications objectives. Using this information, I cleaned up the clutter and better met the needs our client and users while modernizing the site's appearance.
What I Learned
I was reminded of the value of consulting with my colleagues and drawing from their expertise. I was able to have much more confidence in my informed decisions to remove or rearrange features thanks to their input.