Patrick Slawinski

is a product designer with over a decade of professional design experience. He thinks about design on a systemic level and focuses on solving problems for people.

His career has been dedicated to design in media. First, designing for the Army Public Affairs site and its custom content management system. After working his way up to the role of Creative Director, he took on a new challenge at U.S. News & World Report — designing interface elements, ranking lists, and infographics while refining his front-end development skills.

In 2014 he accepted an opportunity to lead design for Gannett's custom content management system, which is used daily by hundreds of journalists across the USA TODAY Network. Working with product managers, developers, editorial staff, and fellow designers, Patrick worked to completely overhaul Gannett’s CMS.

Photo by Myles Katherine
Photo by Myles Katherine

Gannett CMS

2014 - Present


Gannett's custom CMS powers over 100 news sites visited by more than 100 million readers per month. Sites range in size from small local operations to the large national footprint of USA TODAY. The CMS enables cooperation and coordination across the network as editorial resources are shared across the country and content is seamlessly adapted across sites.


Patrick is the lead designer for Gannett's CMS, shepherding the tool's user interface through a long transition from legacy technology platforms and front-end frameworks to the fully updated position it's in today. Work has included: user interviews and surveys, persona creation, style guide development, prototype building, SASS stylesheet implementation, rebranding, working within Agile processes, and iterative modular UI design throughout.

CMS design montage of design work
CMS alerts editor design
CMS just-in-time cropping flow
CMS mobile planning calendar design
CMS image editor design
CMS newsroom planning design
CMS story editor screenshot

The Wall VR



The virtual reality component of the 2018 Pulitzer Prize-winning USA TODAY Network report The Wall. This story brought together reporters, editors, photojournalists, designers, and developers from across the country to tell the story of life on the border between the United States and Mexico.


This project involved a lot of sketching and concepting to figure out how best we could tell a story given the expected content and technological capabilities. The team executed a successful experience through multiple pivots as reporting content turned out differently than anticipated. Patrick focused primarily on the user interface but was also deeply involved in the VR presentation of the reporting.

VR Wall design and screenshot montage
VR Wall menu design
VR Wall menu spec
VR Wall concept design
VR Wall map concept

U.S. News

2012 - 2014


U.S. News & World Report is an internationally known news publisher and producer of ranking lists.


Patrick spent two years at U.S. News as a Senior User Experience Designer. He collaborated closely with designers, analysts, editorial staff, and the technical team to help keep the success of U.S. News growing. Patrick's work with U.S. News involved every part of the site. He prototyped an updated header, footer, and site navigation structure, created infographics, designed rankings pages, prototyped article templates, created HTML/CSS buttons, visually unified the U.S. News social media presence, designed advertising campaigns, performed usability tests, and more.

U.S. News design montage
U.S. News Best Online Programs design
U.S. News Olympics infographic
U.S. News nursing home profile design
U.S. News Best Online Bachelor's Programs ranking design

2006 - 2012

Project is the news outlet of the United States Army's Office of the Chief of Public affairs. Beyond news, regularly features special microsites around events, awards, and anniversaries.


Patrick worked his way from the bottom to the top of the design team. His tenure included designing and building a multide of microsites as well as creating a shared home for said microsites. He led the design team and met with clients. He redesigned the home page, mobile article presentation, and search experience. He also led the design of the UI for's custom CMS. design montage homepage design mobile design CMS design Features page design microsite design